Richard Franzi, Best-Selling Author and Keynote Speaker

Why is Business World is Filled with Unintended Consequences?

Richard Franzi is experienced in helping business executives to improve the quality of their decisions. He is the author of the first book ever written about the power of peer learning to improve an executive’s performance. He started from humble beginnings growing up in a small coal mining town, the son of a steel worker in Western Pennsylvania. He has worked with CEOs and business owners for the past 10 years to help them develop robust decision-making systems to avoid, reduce or mitigate the negative effects of unintended consequences on their businesses. Through direct experience and research, he has uncovered a six-step process designed to help senior executives, from all sized firms, to control the outcomes of their strategic decisions.

The most important thing the author wants readers to gain from his book:

When leaders are frequently wrong about what will be the outcome of their strategic decisions, the employees begin to lose confidence in their leaders.

Why the author is an authority on the subject of his books:

I have studied the subject for years by interviewing hundreds of CEOs and business leaders of the impact of unintended consequences on their employees morale and business performance.


Social Media:





Speaking Engagements:

Killing Cats Leads to Rats This talk is a fascinating look at how the “unintended consequences” of CEO decisions can damage a firm’s performance and undermine employee confidence in their leaders. Using real-world stories, Richard takes his audience on a guided tour of companies who were failed by the leaders’ inability to predict and respond to the unexpected outcomes of their strategic decisions.This talk is based on Richard’s 3rd book, released in March 2018.

Presentation Audience:



11-100 appearances



Willing to travel

Book Type:

Adult Non-Fiction



Marketing/Publicity/Public Relations


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Review: "Richard was our keynote speaker and delivered his talk Killing Cats Leads to Rats at our retreat. The audience was CFO's and their spouses for some of the largest corporations and law firms in the U.S. His talk was rated as one of the high points for the 3-day event.